Understanding Widget Downloading Preferences
نویسندگان
چکیده
This paper explains the results of a user study on 131 participants in Finland. The study measured how feedback information influences customers’ decision making, and what impact individual feedback elements have. The study was conducted using a research prototype that simulates a real world widget sharing website. Our results indicate that customer reviews are the most important feedback element, followed by overall ratings and widget description. Our results also indicate that, with the exception of developer information, individual feedback elements can provide adequate decision support, and that relatively simple feedback information can result in positive user attitudes towards decision performance.
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